Winter Insight is the new home for winter sports and is the creation of Keith Marshall, founder of Sports Insight, & James Clark, experienced winter brand manager. By combining Keith’s extensive media & trade knowledge with James’ contacts & passion for all things winter, Winter Insight was born. Our goal is to bring you unbiased news, reviews & insights from across the world of winter sports.

We wanted to create a channel that brings together all parts of the winter industry. We found too much of a divide between trade & consumer with the retailer as the middle ground. We want brands & consumers to interact more with content, while using retailers as the specialists they are to ensure you get the best kit fitted & serviced in the best way possible. Then we throw in athlete news & gear reviews to inspire & motivate us to get out into the mountains. Through channels like the SIGB (Ski Industries of Great Britain) & The Ski Club of Great Britain (consumer focussed membership) we hope to bring these two parts of the industry closer together with retailers as the masters of selection & expertise.

You’ll regularly find Keith out on his mountain bike or camping in the woods. Keith is a real outdoor type & thoroughly enjoys giving winter kit a true test in the elements. If not outside, Keith will be at his computer or in a quiet corner of the pub with a good beer. James is a ski bum at heart, but after leaving Chamonix at 21 he started in sales & currently runs ODLO across the UK/BeNe market. Alongside some consultancy, James ‘works to live’ which mostly funds his regular winter trips with his wife & 4 children.

The team at Winter Insight are all passionate winter sports enthusiasts & bring passion to everything we do & write. Our contributors, from consumers to Olympic athletes, with a wealth of trade experts in between, are the people who help make Winter Insight a real winter community.

Our purpose is to bring all you all things winter & to raise the profile of winter sports globally. We want to increase participation in winter sports to help raise the profile of the greatest season of the year!

So, whether it’s equipment reviews, brand interviews & insights, resort reviews or even just something snow focused to keep you entertained on your break, you will find it on Winter Insight.

We are a winter sports community: If it’s about winter we want you to know about it! If you can’t find something, email us at [email protected] & we will cover it!