The successful partnership between Mikaela Shiffrin and Atomic continues: The American ski-racer signed a contract…
Wigwam, the 117-year-old company in Sheboygan, Wisconsin, has teamed up with U.S. Ski & Snowboard, the Olympic national governing body of skiing and snowboarding in the United States, as the official sock provider.
The multi-year deal will provide ski and snowboard athletes, coaches, and on-snow support staff with socks knit in the U.S.A. that provide comfort, durability, and unrivaled patented performance.
“For more than 100 years, Wigwam has been dedicated to enhancing the lives of their customers,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “Their commitment to work with our athletes and coaches, and to develop socks specifically catering to athletic needs, will pay huge dividends as we enter another Olympic cycle.”
Wigwam recently provided athletes and staff competing in Europe, and on the world’s biggest athletic stage, with their SynchroKnit Snow Junkie socks to keep them warm, comfortable and support peak performance. SynchroKnit technology knits socks with patented precision that enables socks to follow the natural contour of the foot. It is the only sock with a truly custom fit.
“We are delighted to have the opportunity to work side by side with U.S. Ski and Snowboard and partner at multiple levels,” said Chief Merchandising Officer Margaret Newhard. “Wigwam’s legacy in the outdoors runs deep and we feel confident this collaboration will not only strengthen athlete and support staff during their year-round training and competition, but also inspire upcoming generations of aspiring athletes.”
The partnership will include co-branded products, and social media content and campaigns centred around U.S. Ski & Snowboard athletes.