The North Face | Brand Profile

The North Face, is a specialist sportswear and accessories brand, primarily focused on mountain activities, with trail running as a complementary activity, for which it sponsors one of the world’s most famous races, the Ultra-Trail du Mont-Blanc. The legend about the origin of the name alternates between the fact that the north face of a mountain is usually the most difficult to climb, and that the first shop was opened in North Beach.

We are named for the coldest, most unforgiving side of a mountain. We have helped explorers reach the most unfathomable heights of the Himalayas. But The North Face® legend begins, ironically, on a beach. More precisely, San Francisco’s North Beach neighborhood, at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store.

Soon thereafter, that little shop became known as The North Face, a retailer of high-performance climbing and backpacking equipment. In 1968, The North Face moved to the other side of San Francisco Bay, to the unbridled possibilities of the Berkeley area, and began designing and manufacturing its own brand of technical mountaineering apparel and equipment.

Now, more than 50 years after its humble grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear. We push the boundaries of innovation so that you can push the boundaries of exploration. We remain deeply proud to be the first choice of the world’s most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers.

There’s little telling what the next 50 years hold for us. However, there is one bedrock certainty: The North Face will maintain an unwavering commitment to pushing the limits of design, so that you can push your limits outdoors. Never Stop Exploring.

https://www.thenorthface.co.uk

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